No items found.

How the outdoor industry is supporting Ukraine and its refugees

Brands and organizations have pledged their support through donations and other measures.

As the Russian invasion continues in Ukraine, outdoor businesses are answering calls for supplies, equipment, and monetary support. Here are a few of the ways our industry is helping.

KEEN donates funds

The footwear brand announced its commitment of $165,000 in cash and products to refugees arriving at border countries. Cash donations will be received by local organizations through GlobalGiving, a nonprofit crowdfunding platform. Local distributors MM Sport and Outdoor Concept will partner with KEEN to distribute donated footwear and other essentials.

“In the face of a humanitarian crisis like the one unfolding in Ukraine, KEEN stands in solidarity with its people,” the company says. “Our thoughts are with the people and families whose lives are affected by the crisis in Ukraine.”

Outside matches donations

Our parent company’s CEO, Robin Thurston, sent an internal email last week inviting all 600+ Outside employees to join him in donating to the United Nations Ukraine fund, which provides humanitarian assistance to the increasing number of refugees and war victims. Outside is matching every donation. “The generosity of our teammates has been incredible,” says Thurston.

Sawyer helps with clean water

The manufacturer of water filtration and insect repellent products has donated 30,000 water filtration systems to multiple organizations currently administering aid to Ukrainian refugees.

You can read more ways in which the outdoor industry is supporting Ukraine and its refugees, written by Bella Wilkes here.

LAST UPDATED

May 19, 2022

Written by
Photo thumbnail Blog Author

Yahoo Finance

Media Mentions from Yahoo Finance

Yahoo Finance is the Internet's leading business news and financial data website.

MEDIA MENTIONS

Sawyer Products Mini Water Filtration System -- You want to fill up your tub and sinks before a hurricane to help ensure you have water for cleaning dishes and flushing the toilet. This water purifying system can filter out 99.99% of bacteria in up to 100,000 gallons of water so you have clean drinking water as well.

Allen Foster
Best Reviews

MEDIA MENTIONS

Even if you remember to wear insect repellent and regularly check yourself, it’s easy to forget that your pets are vulnerable to these sneaky critters, too.

Consumer Reports
Media Mentions from Consumer Reports

MEDIA MENTIONS

Choosing the right repellent matters: Our top products provided several hours of protection, and some of our lowest-scoring ones failed in as little as 30 minutes.

Consumer Reports
Media Mentions from Consumer Reports