The 100 Most Popular Products of 2025

At Wirecutter this year, we tested over 4,000 products in tons of categories across our catalog, from baby products to items for older adults (and everyone in between).

We celebrated one year of our podcast, The Wirecutter Show, and we further expanded our skin-care, beauty, and style coverage. Well-known folks with lots of expertise — including Conan O’Brien, Nick Offerman, and Martha Stewart, among other special guests — gave us advice and recommendations for hosting, traveling, and more.

Continue reading to learn more about the year's top products, written by the Wirecutter Staff.

Staff Writers

Wirecutter Staff

Staff picks for Wirecutter.

New York Times: Wirecutter: The 100 Most Popular Products of 2025

Wirecutter Staff

Last updated:

December 23, 2025

| 5 min read

The 100 Most Popular Products of 2025

At Wirecutter this year, we tested over 4,000 products in tons of categories across our catalog, from baby products to items for older adults (and everyone in between).

Continue reading to learn more about the year's top products, written by the Wirecutter Staff.

Staff Writers

Wirecutter Staff

Staff picks for Wirecutter.

Staff Writers

Wirecutter Staff

Staff picks for Wirecutter.

See author bio

Media Mentions

Campfire conversations with our community, from Squad MembersSquad Members and Ambassadors to Brand Partners and the Sawyer team.

We build products withindustry-leadingstandards and technology, designed to keep you outdoors for longer. Explore what others are saying about Sawyer.

News fromSawyer HQin Tampa Bay, FL, including product resources, updates in technology, and recent brand developments.

NewThere’s nothing like seeing hearing from those who are personally touched by the promise ofclean water. Explore their stories and lift your soul; you’ve made this work possible.

Stories and experiences encompassing a spread of outdoor enthusiasms, from theBackcountry to the Backyard^TM. What keeps you outdoors?

Trail tips and packing list guides for backcountry travel, gear choices.Trail guidesfor hiking, biking, thru-hiking and more.

Read aboutproduct reviewsfrom various media outlets, customers, community members, and outdoor gear websites.

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New York Times: Wirecutter: The 100 Most Popular Products of 2025

Wirecutter Staff

Last updated:

December 22, 2025

| 5 min read

The 100 Most Popular Products of 2025

At Wirecutter this year, we tested over 4,000 products in tons of categories across our catalog, from baby products to items for older adults (and everyone in between).

Continue reading to learn more about the year's top products, written by the Wirecutter Staff.

Staff Writers

Wirecutter Staff

Staff picks for Wirecutter.

Staff Writers

Wirecutter Staff

Staff picks for Wirecutter.

learn about the author

Media Mentions

Campfire conversations with our community, from Squad MembersSquad Members and Ambassadors to Brand Partners and the Sawyer team.

We build products withindustry-leadingstandards and technology, designed to keep you outdoors for longer. Explore what others are saying about Sawyer.

News fromSawyer HQin Tampa Bay, FL, including product resources, updates in technology, and recent brand developments.

NewThere’s nothing like seeing hearing from those who are personally touched by the promise ofclean water. Explore their stories and lift your soul; you’ve made this work possible.

Stories and experiences encompassing a spread of outdoor enthusiasms, from theBackcountry to the Backyard^TM. What keeps you outdoors?

Trail tips and packing list guides for backcountry travel, gear choices.Trail guidesfor hiking, biking, thru-hiking and more.

Read aboutproduct reviewsfrom various media outlets, customers, community members, and outdoor gear websites.

browse all articles

Media Mentions

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