goop.com is a modern lifestyle publication and e-commerce shop.

goop––where food, shopping, and mindfulness collide. We offer the best experiences, recipes, products, and our most trusted experts in health, wellness, spirituality and beyond to answer some of your questions and make decision-making a bit simpler. Launched by Gwyneth Paltrow (or GP, as we lovingly call her) in her kitchen in the fall of 2008, goop started as a weekly e-mail newsletter as a place for GP to organize her travel recommendations, healthy recipes and shopping discoveries and as a place to get her own questions about health fitness and psyche answered. Today, goop has expanded into a full-on brand with both beauty and clothing lines, goop press books, and a bi-annual wellness summit. We hope to be a resource for where to shop, eat, travel and ask questions that no else is asking. We hope that goop will be your number one, indispensable resource.

Stories by the Author

Media Mentions
Goop: The Lyme Prevention Checklist
As part of our deep dive into some of the complexities of Lyme disease, we turned to Heather Hearst, the founder and now president of Project Lyme...
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Media Mentions
Goop: The Lyme Prevention Checklist
A checklist on preventing lyme disease by Heather Hearst
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Get advice, reviews, outdoor lessons and expert feedback from a supportive community.